Maybe it was the growing belief that the brand had crossed a threshold of awareness to stretch beyond its native canvas to newer form factors without the risk of dilution. ![]() But this time - I didn't feel viscerally against the very idea of it. God knows that every brand custodian is paranoid to bits about everything from the size, shape and colour of the logo - to the negative space around it - to the material is it printed, embossed or debossed on. What wasn't too great was that it was as far from matte-black-square as could have been. It was a new liquid lipstick proposed for Valentine's Day 2023 - which was great. How do you have new experiences that may sometimes terrify you but also compel you to adapt, improvise, endure, evolve and by losing some, win some?Īfter 7 years of sticking to our signature matte black square finish for every single SUGAR Cosmetics lipstick, last year the team brought something rather far-fetched to my desk. See, it's perfectly okay to play and win a game that you know you're good at - but then, how do you grow? Into that one simple sentence right there.īecause nothing ventured = nothing gained. You can't never let anything happen to him. ![]() To which, Dory has a very interesting response. ![]() There's a part where an exasperated Marlin breaks down and laments: "I promised him that I would never let anything happen to him" It's a much-loved tale of an overprotective clownfish called Marlin who searches for his lost son along with a forgetful blue tang fish called Dory whom he meets and befriends on the way.Įarlier this month, I spoke about a pretty underrated dialogue from the movie in my annual foundation day address. Have you seen the 2003 movie "Finding Nemo"?
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